Update Contact Fields
Peferred Communication Style
๐ Why? Some customers prefer text, others calls, and some only want emails at specific times. ๐ฌ AI Example: โJust so we communicate the way you like, do you prefer updates via text, email, or phone calls?โ * ๐ Stored As:* Preferred contact method (Text, Email, Phone), Preferred Contact Time
Intent Strength Score (How Ready They Are to Buy/Act)
๐ Why? Knowing if a lead is ready to buy helps businesses prioritize follow-ups. ๐ฌ AI Example: โOn a scale of 1-10, how urgent is your need for this service?โ * ๐ Stored As:* Lead Priority Level (1-10 Scale)
Emotional Sentiment of the Call
๐ Why? AI detects customer sentiment (excited, frustrated, hesitant) to predict churn or conversion likelihood. ๐ฌ AI Example: โI can tell this is really important to youโI'll make sure we get it right.โ (Analyzed for tone and word choice) ๐ Stored As: Sentiment Score (Positive, Neutral, Negative)
Purchase or Booking Barriers (Why They Havenโt Acted Yet)
๐ Why? Identifies objections so the business can adjust its sales pitch. ๐ฌ AI Example: โIs there anything holding you back from making a decision today?โ * ๐ Stored As:* Common Objections (Price, Timing, Uncertainty, Need More Info)
Customer's Industry or Use Case
๐ Why? Helps personalize future offers and segment customers better. ๐ฌ AI Example: โAre you using this for personal use or for your business? If for business, what kind of work do you do?โ * ๐ Stored As:* Industry Type, Personal vs. Business Use
Hidden Upsell Opportunities
๐ Why? Helps identify additional products or services the customer might need. ๐ฌ AI Example: โMost people who buy this also get [related service]. Would that be helpful for you?โ * ๐ Stored As:* Interest in Upsell Products/Services
Preferred Appointment Days & Times
๐ Why? Reduces scheduling friction by knowing when they are most available. ๐ฌ AI Example: โDo you usually prefer morning, afternoon, or evening appointments?โ * ๐ Stored As:* Best Appointment Time
Customerโs Budget Range (For Pricing Adjustments)
๐ Why? Knowing budget constraints helps with tiered pricing or special offers. ๐ฌ AI Example: โTo make sure I recommend the best option, do you have a budget range in mind?โ * ๐ Stored As:* Budget Range
How They Found the Business (Marketing Attribution)
๐ Why? Helps measure which marketing channels are working best. ๐ฌ AI Example: โJust curiousโhow did you hear about us?โ * ๐ Stored As:* Marketing Source (Google, Social Media, Referral, Ad, Other)
Customerโs Urgency Window (Short-Term vs. Long-Term Buyer)
๐ Why? Helps businesses prioritize follow-ups. ๐ฌ AI Example: โAre you looking to get this done ASAP, or is this something youโre planning for later?โ * ๐ Stored As:* Purchase Timeline (Immediate, 30 Days, 60+ Days)
Competitor Comparison (What Other Companies Theyโre Considering)
๐ Why? Helps businesses adjust pricing, messaging, and offerings. ๐ฌ AI Example: โHave you looked at any other options, or are we the first company youโre speaking with?โ * ๐ Stored As:* Competitor Name, Decision Factors
Customerโs Pain Point or โWhyโ They Need the Service
๐ Why? Knowing the core reason helps businesses craft more compelling messaging. ๐ฌ AI Example: โWhat made you start looking for this service today?โ * ๐ Stored As:* Core Pain Point
Lifetime Value Potential (Are They a One-Time or Recurring Customer?)
๐ Why? Helps businesses identify VIP customers early. ๐ฌ AI Example: โDo you see this as a one-time purchase, or will you need ongoing support?โ * ๐ Stored As:* Customer Type (One-Time, Recurring, Subscription Potential)
Preferred Product or Service Features
๐ Why? Helps businesses prioritize which features to focus on in marketing. ๐ฌ AI Example: โWhatโs most important to you when choosing a [product/service]?โ * ๐ Stored As:* Feature Priority (Speed, Price, Quality, Customer Service)
Referral Potential (Who Else Might Need This?)
๐ Why? Turns customers into referral sources immediately. ๐ฌ AI Example: โDo you know anyone else who might benefit from this? We have a referral program.โ * ๐ Stored As:* Referral Lead Collected (Yes/No)
Customer's Tech Comfort Level (For Digital Services)
๐ Why? Helps businesses tailor their support approach. ๐ฌ AI Example: โDo you prefer digital self-service tools, or do you like speaking with someone directly?โ * ๐ Stored As:* Tech Comfort Level (Self-Service, Hybrid, Full Assistance)
Location Data (For Hyper-Local Targeting & Service Areas)
๐ Why? Helps businesses refine local marketing efforts. ๐ฌ AI Example: โAre you based in [city name], or are you looking for services in a different area?โ * ๐ Stored As:* Customerโs Location
Business Size & Employee Count (For B2B Sales)
๐ Why? Helps segment leads for tailored sales strategies. ๐ฌ AI Example: โJust to personalize this betterโhow big is your team?โ * ๐ Stored As:* Business Size (1-10, 11-50, 50+)
Social Media Preferences (For Future Retargeting)
๐ Why? Allows businesses to retarget customers where they spend time. ๐ฌ AI Example: โAre you active on social media? We share updates and special deals there.โ * ๐ Stored As:* Social Media Platform Preference (Facebook, Instagram, LinkedIn, None)
Customerโs Risk Tolerance for Price vs. Quality
๐ Why? Helps businesses tailor pricing strategies. ๐ฌ AI Example: โAre you looking for the most affordable option, or are you more focused on getting the best quality?โ * ๐ Stored As:* Price Sensitivity Level (Budget, Balanced, Premium)
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