Conservative Selling

✅ Shifting AI from Pushy Sales to a Conservative Approach & Recognizing Hesitation

Objective

This guide provides detailed, structured prompts to help GHL Voice AI engage in Conservative selling rather than sounding too aggressive or salesy, ensuring: ✅ AI builds trust rather than overwhelming users with sales talk. ✅ AI shifts from a hard-sell approach to a helpful, problem-solving conversation. ✅ AI detects hesitation and adapts responses accordingly. ✅ AI focuses on user needs rather than pushing generic offers.

1. Understanding the Problem: Why AI Needs a Conservative Sales Approach

🔹 Common Issues in AI Sales Conversations: AI over-promotes products without understanding the customer’s needs. AI ignores hesitation cues and pushes forward aggressively. AI fails to position the offer as a solution to the user's specific problem. 🔹 Solution: ✅ Use open-ended questions to discover pain points before offering a solution. ✅ Acknowledge hesitation and provide reassurance instead of pushing forward. ✅ Adapt responses dynamically to match the caller’s interest level.

2. The 4-Step Conservative Sales Framework 3. Copy-and-Paste AI Prompts for Conservative Selling

✅ Step 1: Asking About Needs Before Pitching

👈 Copy-and-Paste Prompt (Engaging Discovery Questions): "Tell me a little about what you’re looking to improve with [Product/Service]?" "What’s your biggest frustration with [Topic]? I’d love to help!" "Are you looking for something to help with [Pain Point] specifically?" ✔ Best Use: Ensures AI understands the user's needs before making a suggestion.

✅ Step 2: Positioning the Offer as a Solution

👈 Copy-and-Paste Prompt (Connecting Needs to Solutions): "Since you mentioned [User Pain Point], [Product] could be a great fit because it [Key Benefit]." "That makes sense! Our [Service] was designed to help with exactly that—would you like a quick overview?" "I think you’ll love this—[Feature] helps customers solve [Common Challenge]." ✔ Best Use: Prevents AI from offering irrelevant upsells and instead tailors the response.

✅ Step 3: Recognizing & Addressing Hesitation

👈 Copy-and-Paste Prompt (Handling User Uncertainty): "I totally get it! A lot of our customers felt the same way before trying it out." "That’s a great question! Let me clarify that for you." "It’s smart to be careful! I’m happy to answer any concerns you have." ✔ Best Use: Ensures AI acknowledges hesitation instead of pushing forward aggressively.

✅ Step 4: Offering a Low-Commitment Next Step

👈 Copy-and-Paste Prompt (Reducing Pressure with Easy Next Steps): "No rush! I can send you a quick email with more details—would that help?" "I’d love for you to explore this risk-free—want to check out a free trial?" "How about we schedule a quick 5- minute call to go over it? No obligation at all!" ✔ Best Use: Gives the caller control over their next action rather than forcing a decision.

4. Implementation Checklist for GHL Voice AI Conservative Selling

👉 Start with discovery questions – AI should ask about user needs before pitching anything. 👉 Tie the solution directly to the user’s concerns – AI should explain why the offer is relevant. 👉 Acknowledge hesitation before continuing – AI should use validation statements rather than ignoring doubt. 👉 Offer a low-pressure next step – AI should suggest an easy, commitment-free action.

Step	Purpose	Example Prompts
Ask About Needs Before Pitching	Engage the user by identifying pain points before presenting an offer.	"What’s the biggest challenge you’re facing with [Topic]?"
Position the Offer as a Solution	Present the product/service in a way that directly solves the user’s issue.	"Based on what you just shared, [Product] could be helped by [Key Benefit]."
Recognize & Address Hesitation	Detect uncertainty and adjust AI’s response accordingly.	"I hear you! It’s totally normal to have questions before making a decision."
Offer a Low- Commitment Next Step	Reduce pressure by giving an easy way to proceed.	"I can send you more details, or we can schedule a quick call—what works best?"